How we fund this site —
plainly stated.

Play Filing earns revenue through affiliate marketing. This means: when a reader clicks a link to a casino operator on this site and subsequently signs up or makes a deposit, Play Filing receives a commission payment from that operator. The commission is paid by the operator, not by the reader.

Links to operators on this site include affiliate tracking parameters — strings like ?btag= or &affid= — that allow the operator to attribute the referral to this site. These parameters take you directly to the operator's own website and do not involve any third-party tracking or redirect through unrelated services.

All links to operators are marked with rel="sponsored noopener nofollow" in keeping with standard practice for affiliate relationships.

What this means for our editorial independence

Our match scores and operator descriptions are produced without input from the operators themselves. Operators do not have advance sight of scores or descriptions, do not have the right to request changes, and cannot pay to improve their position in our comparison. A higher match score does not correlate with a higher commission rate.

We acknowledge that a financial relationship of this kind could create an incentive to rank all operators favourably in order to maximise referrals. Our response to this is twofold: first, our scores reflect genuine editorial assessment across the criteria described in our methodology; second, readers can verify most of our factual claims directly (UKGC licence status, studio affiliations, app availability) and are encouraged to do so.

Operator selection

The operators included in this comparison were selected editorially based on UKGC licence status and relevance to the UK market. The existence of an affiliate agreement with an operator may influence whether they are included — operators with whom we have no commercial relationship are less likely to be featured — but does not influence the score or description once included.

This disclosure is maintained in accordance with UK ASA guidelines on online affiliate marketing. If you have questions about our affiliate relationships, contact us at hello@playfiling.com.